NUJ Press & PR


NUJ PR & Communications branch
c/o NUJ HQ 308 Gray's Inn Road, London, WC1X 8DP.
0207 278 7916

PR & Communications Branch Organiser: Fiona Swarbrick 0208 843 3729

Chair: Debbie Cavaldoro 0776 970 5361

Vice-Chairs: Monica Foot and Mick Holder (job share) 0208 223 0712

Branch Secretary: Mark Whitehead 07906720141

Branch Treasurer: Carmel McHenry

Assistant Secretary: Sian Jones 07793314249

Newsletter Editor: Lisa Browne

Membership and Recruitment/Retention Officer: Mark Whitehead

Branch Equality Officer: Carmel McHenry 0207 226 5501

Welfare Officer and DM Convenor: Debbie Cavaldoro

Sector NEC member: Sian Jones

Please help build our branch database by sending your email address to:

Future branch meetings 2016

New Venue until further notice: London Welsh Centre, 157-163 Gray’s Inn Road, London, WC1X 8UE. The building is fully accessible. The nearest tube/station is King's Cross/St Pancras International.

Meetings: 6.30pm 11 October, 8 November and 8 December.

Cipr Reveals The ‘state Of The Profession’ In 2017


The Chartered Institute of Public Relations (CIPR) has today published the 2017 edition of the 'State of the Profession' - the industry's most authoritative exploration of the trends and issues impacting public relations.

Reflecting the views of over 1500 professionals, #StateOfPR 2017 evidences the continuing professionalisation of public relations, with more practitioners than ever dedicating time to strategic planning.

Seven out of ten respondents (69%) indicated they spent most, or at least some of their time on 'strategic planning' - the largest rise of any area of practice (10%), compared with last year's research. The findings mean strategic planning is now the third most common way PR professionals spend their time, behind content creation (81%) and media relations (73%).

Other key findings reveal:

Tightening budgets and reduced fees - Almost a third (32%) of in-house professionals report budget cuts and double the number of agencies and consultancies (15%) cut fees, compared with last year.

Brace for Brexit - Fewer than 1 in 10 believe Brexit would have a positive impact on their organisation and just over half (51%) have implemented post-Brexit strategies or plan to do so soon.

Mixed outlook on pay - Average salaries rose to just over £50,000, but PR’s gender pay gap persists, with post-regression analyses revealing a pay inequality gap of £5,784 - a modest reduction of £220 on last year's figure.

Evolving attitudes to diversity - A significant spike in the number of practitioners believing in the business benefits of diversity, but ethnic diversity across the workforce remains extremely limited.

CIPR President, Jason MacKenzie Found. Chart.PR, FCIPR

Professional practitioners think beyond tactics and use strategic planning to deliver long-term value to organisations across the UK. The jump in the number of respondents working strategically offers evidence of public relations' continuing professionalisation.

However, there are still challenges ahead. The hard truth is that our industry is 90% white. It's in our business interest to establish inclusive cultures that promote opportunities for professionals from all backgrounds.

We also face challenges around developing new skills. 65% of recruiters look for budgeting and financial capabilities in senior hires but only 3% of practitioners ranked those skills amongst their strongest competencies. We must develop our understanding of these core business functions to justify our seat at the boardroom table.

CIPR President, Jason MacKenzie Found. Chart.PR, FCIPR

Item uploaded: Thursday, March 02 2017
Last modified: Thursday, March 2, 2017

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