PR disasters don’t just happen to big firms - FSB launches new crisis PR service for smaller businesses


The Federation of Small Business


Loss of reputation is now one of the biggest risks to businesses in the UK. The dominance of social media and online reviews means damage can spread quickly. Even giant businesses can be caught out, as United Airlines found when pictures of a passenger being dragged from a plane went viral within hours.
Reputation management fears of small businesses sector rise
Reputation loss is now the number one risk to small business in the UK

The Federation of Small Businesses (FSB), in partnership with Abbey Protection Group (Abbey), is launching a new crisis PR management service for the UK’s 5.4 million small businesses.

Loss of reputation is now one of the biggest risks to businesses in the UK. The dominance of social media and online reviews means damage can spread quickly. Even giant businesses can be caught out, as United Airlines found when pictures of a passenger being dragged from a plane went viral within hours.

Despite this, almost no small businesses have access to professional in-house PR advice, and very few have access to an external PR agency.

The number of small businesses asking FSB for advice in this area has risen hugely over the last year.

The new service, FSB PR/Crisis Management, includes specialist crisis PR advice, as well as insurance cover. It is an additional benefit available to FSB Business Essentials members.

Dave Stallon, commercial director of FSB, said: “New technology communications means potential reputational issues have the ability to escalate dramatically and very swiftly. It’s crucial that all businesses have effective means of dealing with this.”

Richard Candy, managing director of Abbey Protection Group, said: “We’re passionate about maintaining our position as the UK’s leading provider of legal advice and insurance to businesses and are always keen to introduce new services that meet the evolving needs of business in the 21st century. It made perfect sense to develop this new cover which allows our policy holders direct access to practical help and advice,”

Social media, round-the-clock news media, and data breach threats increasingly pose risks to businesses’ reputations.

The new offer available to FSB Business Essentials members includes crisis communications support provided by RMS PR, a range of practical DIY guides, a telephone helpline and comprehensive 24/7 crisis management for business-critical situations.
Notes to editor

About FSB PR & Crisis Management

FSB PR / Crisis Management advice service offers FSB Business Essentials members important information and guidance from a public relations expert who can assist in handling a crisis. Key features are telephone advice on how to deal with serious negative publicity along with up to £10,000 of Public relations consultancy to assist businesses in dealing with a major public relations crisis.
http://www.fsb.org.uk/benefits/advice/pr-crisis-management-helpline
About Abbey Protection Group
Abbey Legal, offers legal expenses insurance, provided by Abbey Protection Group Abbey Legal Protection (ALP) and fee based legal advice, provided by LHS LLP (LHS).
ALP offers a range of before the event and after the event legal expenses insurance products that protect commercial clients in the event of legal actions. These are distributed by a network of insurance brokers, insurance companies and around 200 affinity groups.
Acquired by Abbey Legal in 2012, LHS is a niche legal practice, specialising in criminal regulation, employment, civil litigation and business legal services. Abbey Legal is part of Abbey Protection Group, an integrated specialist fee protection insurance and legal advisory consultancy group. It is the UK’s leading supplier of legal and professional fees insurance products and of advisory services to small-to-medium sized enterprises.
Abbey Protection Group is part of Markel Corporation, a US-based diverse financial holding company trading on the New York Stock Exchange with combined assets of $25 billion, it is the ultimate owner of Abbey Legal, LHS LLP, and Abbey Protection Group.
About FSB

FSB is the UK’s biggest business group. As experts in business, FSB offers members a wide range of vital business services, including advice, financial expertise, support and a powerful voice in Government. Its aim is to help smaller businesses achieve their ambitions. Established over 40 years ago to help its members succeed in business, FSB is a non-profit making and non-party political organisation that’s led by its members, for its members. Members get an exclusive package of great value business services including advice, financial products and support. These cover a wide range of essential business areas including tax, and legal protection, HR, local networking groups, business banking and mentoring.

FSB is also the UK’s leading business campaigner, focused on delivering change which supports smaller businesses to grow and succeed. Our lobbying arm starts with the work of the FSB team in Westminster which focuses on UK and English policy issues. Further to this, FSB expert teams in Glasgow, Cardiff and Belfast work with governments, elected members and decision-makers in Scotland, Wales and Northern Ireland.

www.fsb.org.uk

C028 PR disasters don’t just happen to big firms - FSB launches new crisis PR service for smaller businesses
uploaded: Wed, Apr 26 2017
modified: Tue, Dec 30 1969


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